15 mins to learn how to create a product that can sell itself
Embrace the product-led approach to selling, as you build a product that sells itself.
In this lesson, learn how to ditch the sales-led philosophy for the product-led one. Find out how a change of approach within your startup can help you build a product that sells itself.
Product development
Building an amazing product
The sales conundrum
What is product-led growth?
All hands on deck for product-led growth
Freebies and the freemium model
Acquiring, activating, and retaining customers
Sales-led vs product-led growth
Starting over with product-led growth
Testing with freemium models
Reducing churn with MVP
Dealing with competition
Moving free users to paying tiers
Exceeding customer expectation
Onboarding as a tool
Metrics matter to users
Functional, emotional, social dimensions of products
Community flywheel of retention
Product development
1. Determining approach to sales
2. Acquisition, activation, retention planning
3. Analyzing product outcomes
4. Determining pricing tiers
Serial entrepreneur
I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.
Managing partner, Cupido Capital
Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.
CEO, Accelerata
Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.
Head of IEAD Rockett program
Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.
Italian student
I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!
Serial entrepreneur
I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.
Managing partner, Cupido Capital
Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.
CEO, Accelerata
Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.
Head of IEAD Rockett program
Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.
Italian student
I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!
Serial entrepreneur
I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.
Managing partner, Cupido Capital
Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.
CEO, Accelerata
Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.
Head of IEAD Rockett program
Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.
Italian student
I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!