15 mins to find the best way to increase your product's LTV/CAC ratio
Learn how to ace your product's LTV/CAC ratio for optimal output
In this lesson, learn how to figure your product's CAC and LTV numbers and how to best improve its ratio. Great for startups, this module will help you optimize your numbers best.
Product development
What is CAC?
Why CAC is a key metric
How CAC helps optimize organizations
Calculating CAC
Cost of marketing and ad spends
Accounting for employee salaries
Creative and technical costs
Publishing and production costs
Inventory maintenance
How cost is associated to time frames
LTV and its calculation
Understanding average lifetime of a customer
Relating LTV and CAC
Calculating the ratio
Customer costs by industries
Product development
1. Investing in conversion rate optimization
2. Adding value to your product
3. Implementing customer referral program
4. Streamlining sales cycle
Serial entrepreneur
I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.
Managing partner, Cupido Capital
Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.
CEO, Accelerata
Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.
Head of IEAD Rockett program
Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.
Italian student
I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!
Serial entrepreneur
I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.
Managing partner, Cupido Capital
Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.
CEO, Accelerata
Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.
Head of IEAD Rockett program
Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.
Italian student
I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!
Serial entrepreneur
I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.
Managing partner, Cupido Capital
Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.
CEO, Accelerata
Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.
Head of IEAD Rockett program
Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.
Italian student
I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!