20 mins to learn the basics of pricing your product correctly
The million dollar question – how much should you charge your customers for your product? Use this module to calculate the answer
min to learn the basics of pricing your product correctly
Product development
Price movements and balance
Price, by numbers
Why it is important to price correctly
Balancing profit and demand
The pricing toolkit
Cost-plus pricing
Value-based pricing
Competition-based pricing
Which principle to go with?
Link between customer value and price
Pricing position choices
Neutral pricing
Penetration pricing
Go-to market objective
Willingness to pay
Talk to your customers
Upper-bound and anchor pricing points
Types of customers and value-based pricing
Product development
Analyzing own product and brand
Target segment analysis
Market factors to consider
Cost-plus pricing
Determining value-based pricing
Competitive pricing
Deciding on price positioning
Sanity check
Additional pricing strategies
Serial entrepreneur
I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.
Managing partner, Cupido Capital
Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.
CEO, Accelerata
Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.
Head of IEAD Rockett program
Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.
Italian student
I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!
Serial entrepreneur
I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.
Managing partner, Cupido Capital
Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.
CEO, Accelerata
Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.
Head of IEAD Rockett program
Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.
Italian student
I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!
Serial entrepreneur
I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.
Managing partner, Cupido Capital
Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.
CEO, Accelerata
Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.
Head of IEAD Rockett program
Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.
Italian student
I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!