15 mins to learn how to ace KPIs for startups
Find out how you can embrace KPIs for your startups and use them to your advantage
In this lesson, learn the most important metrics and KPIs that are relevant to almost every startup, how to calculate them, and their utility.
Culture and operations
Why startups fail
It's more than just growth
The value of measuring and monitoring
What are KPIs
Accounting numbers aren't everything
Real-time monitoring
Choosing the right KPIs
What are revenue KPIs
LTV/CAC ratio
Conversion rate
Churn
Profitability metrics
CAC recovery
Cashflow/Capital Metrics
Burn rate and runway
Culture and operations
1. Zeroing in on metrics
2. KPI targets
3. Building a KPI dashboard
Serial entrepreneur
I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.
Managing partner, Cupido Capital
Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.
CEO, Accelerata
Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.
Head of IEAD Rockett program
Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.
Italian student
I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!
Serial entrepreneur
I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.
Managing partner, Cupido Capital
Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.
CEO, Accelerata
Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.
Head of IEAD Rockett program
Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.
Italian student
I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!
Serial entrepreneur
I landed on Sketchnote expecting the hyped-up advice on how everyone should be an entrepreneur. Instead I found a stylish, warm and fun productivity tool that helped me along my journey as an entrepreneur, with all its ups and downs. I love the colorful mentors, especially Frances, my personal favorite. I would recommend Sketchnote to any first-time entrepreneur looking to fast-track the startup learning curve.
Managing partner, Cupido Capital
Two years ago I got together with 22 entrepreneurs to launch Cupido Capital, an early-stage fund focused on pre-seed startups. At Cupido, we assign a mentor for every startup we invest in. Thanks to Sketchnote, our mentors can focus on providing sector-specific advice and help with networking. Sketchnote learning tools provide the nuts and bolts for building a startup, as well as practical templates such as NDAs, SHAs and ESOPs.
CEO, Accelerata
Sketchnote has helped Accelerata scale our startup incubation model across different countries by providing an all-in-one learning and collaborative product suite.
Head of IEAD Rockett program
Our business school badly needed Sketchnote. It has helped us double our intake in our Rockett Labs programme for aspiring entrepreneurs among our MBA students.
Italian student
I fell in love with Lucy Lee thanks to Sketchnote. Lucy, if you can read this, let's build a dating startup in my hometown, Capri. It's-a-beautiful!